How to Raise Your Rates: Pricing Strategies for MSPs | Pax8 - Academy Live Podcast Episode 32

Pricing isn’t just about numbers — it’s about knowing your value.

In this episode of Academy Live, we sit down with Jonathan Mack, Lead Executive Coach at Pax8, to dive deeper into his Beyond 2025 session: Did You Raise Your Rates?

Jonathan unpacks why 99% of clients accept rate increases, the importance of knowing what level of provider you really are, and how to avoid the most common mistakes MSPs make when adjusting pricing.

🔑 Key Topics Covered:
✔️ Why entering the cycle is critical to long-term success
✔️ The role of investing in your people in pricing strategies
✔️ How to begin with the end in mind and define the real outcomes you want
✔️ Tools and data MSPs can use to raise rates with confidence

🔗 Check out the "How to Raise Your Rates Course here: https://academy.pax8.com/learn/course...

📌 Whether you’re just starting to think about your pricing or looking to refine your strategy, this conversation will give you practical tools to boost margins, strengthen client relationships, and scale your business.

👍Like and 🔔Subscribe to stay up to date on our latest episodes. Remember, we’re live 🔴 on YouTube with NEW episodes every other Tuesday at 2 PM MT.

 

🗓️ This episode was previously streamed on Youtube on 09/02/2025

 

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CONNECT WITH THE HOSTS

Rex Frank | Vice President of Academy | Pax8
https://www.linkedin.com/in/rexfrank/

Chris Kaiser | Director of Peer Initiatives | Pax8
https://www.linkedin.com/in/ckaisercsquared/

Amanda Glidden | Director of Academy Content | Pax8
https://www.linkedin.com/in/amandafglidden/

 

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CONNECT WITH THE GUEST

Jonathan Mack | Lead Executive Coach | Pax8
https://www.linkedin.com/in/jonathan-s-mack/

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LINKS

Pax8 Academy Homepage https://tinyurl.com/y4m8d3cd

Become a Partner with Pax8 Academy
https://signup.pax8.com/?lang=EN_US

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